Craig Tennant, Author at Profici


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    What Digital Marketing Channels Should Law Firms Use?

    What Digital Marketing Channels Should Law Firms Use?
    There are a lot of law firms out there, many of which offer similar services. This is great news for those in search of legal help, as there is no shortage of professionals to choose from. However, this can make it difficult for individual firms to stand out and make a statement online. In order […]
    What Social Media Platforms Should You Use For Your Business?
    There is a lot that goes into digital marketing as a business, but social media for business is one of the most important aspects. At Profici, we are firm believers in the power of digital marketing, but none of our digital marketing strategies are complete without an element of social media. If you ask us, […]
    How to Create a Brand Identity
    If you know anything about marketing a business, you will probably have heard of the term ‘brand identity’, but how much do you know about what it means? There’s a lot that goes into setting up a business and creating a strong presence online, but there is no denying that creating a brand identity is […]
    5 Lead Nurturing Strategies
    If you have done any research into digital marketing and running a successful online business, you might have come across the concept of lead nurturing. Lead nurturing is a way of nudging leads in the right direction and keeping them warm until they close, in the hope of converting them into a sale. In this […]
    SEO vs. PPC: Which is Right for Your Business?
    There are a lot of digital marketing techniques to choose from, two of which are PPC and SEO. Both of these techniques are popular, but which one is right for your business? What is SEO? SEO stands for ‘search engine optimisation’ and it refers to the practice of optimising a website to improve its visibility […]
    Paid Social Media vs. Organic Social Media: Which is Right for Your Business?
    There is no denying the importance of social media marketing, and this falls into two categories. Paid social media and organic social media can both be effective ways of spreading the word about your business and boosting your online presence, but which should you be focusing on? What is Paid Social Media? There are two […]
    Woocommerce vs. Shopify: Which is Best for Your Business?
    There are a lot of things to think about when you are starting an ecommerce business, and deciding how to host your online store is one of the key aspects. Woocommerce and Shopify are two of the most popular options, and both give businesses the ability to showcase products, process orders and handle shipping from […]
    Retargeting: How to Bring Visitors Back to Your Website
    There are a lot of digital marketing tools and techniques out there, one of which is retargeting. Retargeting offers a powerful way to engage with potential customers who have already expressed interest in your brand, business or products. It can improve conversion rates, increase brand visibility, and deliver personalised advertising. This can lead to improved […]
    Why You Should Outsource Your Human Resources
    Though a lot of companies choose to handle their human resource (HR) needs themselves, a growing number are outsourcing things. In this blog, we have taken a look at the pros and cons of outsourcing your human resources as a business. What is Outsourced Human Resource? Outsourced human resources refers to the process of hiring […]
    How to Increase Social Media Engagement?
    Though you might have created social media profiles on various platforms and started to post regularly, this doesn’t guarantee that you will have good social media engagement. Social media engagement is a huge part of what makes a social media marketing strategy successful, and you should try to increase it as much as possible. In […]
    5 Ways to Improve Your Website
    A lot of people make the mistake of assuming that having a website is enough, but this is rarely the case. Even if you have had a website professionally created, you need to continuously work on improving it and updating it, otherwise you run the risk of getting left behind by competitors. Luckily, there are […]
    How to Create a Winning Digital Marketing Strategy
    If you know anything about business success, you will know that digital marketing should be a key focus. It’s an excellent way of reaching a wide target audience, boosting brand awareness and increasing leads, sales and revenue. However, a digital marketing strategy can’t be thrown together at the last minute. You need to think about […]
    How Long Should Blog Posts Be For SEO?
    We can all agree that blog posts are a key part of content marketing, but it’s not simply a case of writing a blog, uploading it and hoping for the best. With so much competition online, blog writing has become a fine science, and blogs that don’t fit the bill are quickly lost amongst a […]
    Should You Use a Custom WordPress Theme?
    When it comes to marketing your business online, having a website is key. Otherwise, it’s very difficult for your target market to find you online. There are a range of ways to go about having a website designed and developed; you could attempt to do it yourself, or you could enlist the help of a […]
    5 Tips for Rapid Business Growth
    Once your business is up and running, and proving to be successful, it’s time to think about business growth. Though a lot of businesses grow naturally, this tends to be a slow and steady process, which isn’t fast enough for many business owners. Sitting back and slowly seeing your website traffic, leads and sales grow […]
    Making the Most of LinkedIn for Social Media Marketing
    There are a lot of digital marketing techniques to choose from, one of which is social media marketing. This is the process of using social media platforms such as Facebook, Twitter, Instagram and LinkedIn to promote your brand, product, or service. It tends to involve creating and sharing content on social media channels, engaging with […]
    6 Ways Your Website Might Be Badly Designed
    There is no denying the importance of having a website, regardless of the service or products you provide, or the industry that you work in. If you want to have an online presence, you need to have a website. However, not all websites are good websites, and there are a lot of bad web designs […]
    Is WordPress Best for Building a Website?
    When it comes to building a website, you need to think about the platform that you’re going to build it on. There are a lot of options out there, but WordPress is often regarded as being the best website builder. In this blog, we have taken a look at the pros and cons of WordPress, […]
    How Retailers Can Benefit From Digital Marketing Services
    As an online retailer, it’s not enough to build a website and hope for the best, nor is it enough to post on Instagram and wait for sales to come flooding in. If you want to achieve success online, you need to take advantage of digital marketing services for retailers. Digital Marketing Strategy for Retailers […]
    Your Guide to Content Marketing for SaaS
    If you know anything about having a successful SaaS business, you will know that digital marketing is a huge part of it. Digital marketing allows you to market your business, brand, services and products to a wide online audience, and it’s made up of various techniques. One of the main types of digital marketing is […]
    Should You Post the Same Content to Multiple Social Media Networks?
    Social media marketing is a fantastic way of increasing brand awareness, engaging with clients and customers, improving SEO and reaching a wide, large and varied online audience. However, in order to be successful on social media, you need to post high quality and engaging content regularly. This can be time consuming and complex, especially if […]
    How to Plan a Lead Generation Campaign
    Regardless of the type of business you have, you need to bring in a consistent stream of leads. This can be a difficult task without proper planning, which is why organised lead generation efforts are key. Here’s how to plan an effective lead generation campaign. Set Your Goals The first thing you should do when […]
    How to Deal with Conflict at Work as a Manager
    For the most part, colleagues work well together and enjoy working as a team. In fact, your workplace is probably a friendly community most of the time. However, conflicts can arise for a multitude of reasons, especially in fast paced and stressful industries. As a manager, you need to know how to deal with things […]
    How Do We Measure ROI in Content Marketing?
    Content marketing is the process of creating and sharing content online, as a way to share information about products, services and the business as a whole. There are various forms of content that can be used in marketing including blogs, infographics, videos and social media posts. The aim of content marketing is to get potential […]
    How Does PPC Work? Pay-Per-Click Advertising Explained
    There are a lot of digital marketing techniques to choose from, one of which is PPC. We have taken a look at PPC, how it works and the various platforms using it. What is PPC? PPC stands for pay-per-click and it’s a way of advertising a business, product or service online. Whereas SEO is focused […]
    Do I Need External IT Support For My Small Business?
    As a small business owner, you might find yourself wondering if you need to organise external IT support. In this blog, we take a look at the type of support available, and the benefits of hiring an external company. What Can IT Support Offer a Small Business? The IT support that a small business needs […]
    5 Business Growth Strategies That Work
    There are a lot of ways to grow your business, but not all of them have much of an impact, and some are certainly more effective than others. In this blog, we have taken a look at five business growth strategies that actually work. Increase Marketing Efforts Though you might be doing a bit of […]
    The Benefits of Business Strategy Consulting Services
    As a business owner, you will want to give your venture the best chance of success, and this is where business strategy consulting services come in. Whether you’re a brand new startup or an established brand, consulting services are hugely beneficial. Expertise It’s important to know a lot about your business niche and industry, but […]
    How to Be a Good Leader in Business
    There are a lot of qualities needed to be a leader; you need to be good at making decisions, an excellent communicator and you need to motivate others. However, it’s not enough to simply possess these qualities, you need to go one step further. In this blog, we take a look at how to be […]
    SEO for Estate Agents: Know the Basic
    If you know anything about digital marketing, you will know that SEO is a key piece of the puzzle. However, how much do you know about how SEO works for estate agents? Keep reading to find out more. What is SEO for Estate Agents? SEO, which stands for search engine optimisation, is the process of […]
    Do Case Studies Belong in a Content Marketing Strategy?
    When most people think about content marketing, they think about writing blogs and filming videos. They think about uploading creative content for potential clients to see, and at times linking it to SEO. However, content marketing goes much further than this, and it’s not all about boosting search engine rankings and using relevant keywords. In […]
    Our Approach to Designing Your eCommerce Website
    There are a lot of website design agencies out there, but we pride ourselves on going above and beyond what is expected of us. At Profici, we work tirelessly to design ecommerce websites that are professional and high quality, whilst also being modern and innovative. Discuss Your Goals Though you might provide similar services and […]
    How Do We Generate Content Marketing Ideas?
    A lot of people make the mistake of assuming that content marketing is easy; it’s simply a case of coming up with an idea and creating a small piece of content, right? No, content marketing relies on generating engaging and interesting content marketing ideas, which is easier said than done. This is why a lot […]
    Why Your Business Needs to Invest in Video Marketing
    There is no denying the importance of digital marketing and there are a lot of techniques to ensure that you reach your target audience. One of these is video marketing, which involves promoting services or products using professionally created video content. Video marketing can also be used to boost brand awareness and to provide customers […]
    7 Hidden Costs in Running a Business
    Running a successful business can be hugely rewarding, especially as far as profit and revenue are concerned, but there are some hidden costs to consider. Insurance As a business owner, it’s important to protect yourself in case something goes wrong. This is where property insurance, liability insurance and worker compensation come in. Though these all […]
    Pros and Cons of Social Media Marketing in Your Business
    There are a lot of different ways to market a business online, but social media marketing is certainly one of the most important. Millions of people around the world use social media, and you can use this to your advantage. When executed correctly, social media marketing is an effective way of boosting brand awareness, bringing […]
    What Social Media Platforms are Best for Your Business?
    There are a lot of benefits that come with using social media as a business, which is why you will find that the majority of businesses use various online platforms in one way or another. In this blog, we take a look at which social media platforms are best for your business. Why Should I […]
    How to Improve Your Customer Service via Instagram
    Customer service is important because it helps to build customer loyalty and it solidifies your business as one that is worth choosing in the industry. Even if your business already provides a good level of customer service, it’s likely that improvements can be made, and many of these can be done via Instagram. Why Use […]
    How to Grow Your Business in 2023
    Once your business is up and running, and proving to be successful, it’s time to start thinking about growth. There are a lot of ways to grow your business in 2023, some of which we have listed below. Improve Sales Process One of the most effective ways of growing your business is to define and […]
    How to Measure Your Website’s Performance?
    A lot of people make the mistake of having a website designed and developed, and then leaving it to its own devices. However, this makes it impossible to know how well the website is performing and if it can be improved in any way. Why Do I Need to Measure the Performance of My Website? […]
    Google Analytics 4 (GA4) – What You Need To Know
    Currently, Universal Analytics is a way of tracking website traffic, but it was designed with desktop web use in mind. It focuses on independent sessions, data from cookies and it keeps mobile properties separate. As things have changed, and more people use mobile devices, it’s quickly becoming obsolete. GA4 is set to replace Universal Analytics […]
    What are the Best WordPress Plugins for Your Website?
    There are a range of WordPress plugins for you to choose from. In this blog, we have taken a look at some of the best. What is a WordPress Plugin? A WordPress plugin is a type of software that can be added onto your WordPress website. It allows your website to do more – for […]
    The Social Media KPIs You Should Track
    Regardless of how long you have been social media marketing your business, you will have heard about KPIs. There are a lot of KPIs in social media, some of which are more important than others, and they are a way to determine how your business is performing over time. Using KPIs – which stands for […]
    Best Live Chat Providers
    More and more businesses are using live chat providers. Here’s what you need to know about finding the right one for your customer support team. What is a Live Chat Provider? Live chat providers offer a service that allows customers to message and interact with a business in real time, from a desktop computer or […]
    5 Marketing Trends For 2023
    Change in Google Analytics Google Analytics is changing, it’s moving from universal analytics to GA4. This means that the way marketing reports are given for various campaigns will change also. You need to stay up to date and aware of Google Analytic changes to ensure that you are making the most of your business’ marketing […]
    What PPC Experts in Recruitment Need to Know
    Know Your Audience It’s important to know your audience, otherwise you run the risk of targeting the wrong people, or using keywords that your desired demographic are unlikely to use. You should take the time to properly research your audience; their likes, dislikes and the way that they use search engines. Find out which keywords […]
    What Are The Best Times to Post on Social Media?
    There is no right or wrong time to post on social media, especially if you have a large following. Regardless of when you post, you are likely to get some engagement from existing fans and followers, and you might even get noticed by those who don’t yet follow you. However, once you have been using […]
    How to Measure Success on Social Media
    When you are putting time and money into social media marketing, it’s important to know whether your efforts are being successful. Otherwise, you don’t know if you should change tactics or split your budget differently. Here’s how to measure success on social media. Choose a Focus Before you start any social media marketing campaign, you […]
    What to Know About Digital Marketing Services for Small Businesses
    It doesn’t matter what your small business does or which industry you are in, digital marketing is key. Digital marketing as a small business is slightly different to digital marketing as a larger company, as you are likely to be working with a limited budget. There is also a larger focus on growth and authenticity […]
    The Types of Content Marketing That Pros Need to Know
    There is no denying the importance of content marketing online, especially if you are a business that’s hoping to expand and build a growing customer base, but the range of options can be overwhelming. With so many different types of content marketing to choose from, knowing which is right for your business can be tough. […]
    Why Use Facebook Ads for Lead Generation
    There are a lot of ways to generate leads as a business including blogging, lead generation websites, networking, newsletters, eBooks and social media. Social media has the benefit of having multiple platforms to choose from, but Facebook is certainly the most popular. This is largely because Facebook is popular, and it’s used by people of […]
    The Best Digital Marketing Channels For Financial Services
    There are a range of digital marketing techniques and tools to choose from, many of which are perfect for financial services. Below, we have taken a look at some of the best digital marketing channels for businesses in the financial industry. Digital Marketing for Financial Services SEO SEO is not a digital marketing channel to […]
    Digital Marketing For Financial Services
    Regardless of the financial service you provide, digital marketing is a vital part of building a business. It doesn’t matter whether you are an accountant or you work in insurance, digital marketing is one of the key ways to reach a wider audience and attract new clients. An increasing number of people are heading online […]
    Why is Product Photography Important for Your Ecommerce Business?
    There are a lot of ways to market your ecommerce business online; there’s social media marketing, search engine optimisation, email marketing and having a professional website created. However, all of these are unlikely to work without product photography. Product photography is something that a lot of people overlook, but would you consider buying something online […]
    Why is Graphic Design Important for a Business?
    When it comes to marketing a business, there is always a big focus on search engine optimisation and social media, and little attention is given to graphic design. This is something that needs to change, as graphic design is hugely important for a business, especially one that wants to make its mark online. Without graphic […]
    What Digital Marketing Services Are Best For My Business?
    There are a number of digital marketing services to choose from, and knowing where to start can be tough. After all, how do you know which marketing technique is best for your business? One of the great things about digital marketing is that it’s hugely versatile, meaning all of the below services can be tailored […]
    The Importance of Having the Right Logo Design
    A lot of people underestimate the importance of logo design. Instead of carefully considering what would work for their business type and industry, and what would engage their target audience, they quickly choose a logo and hope for the best. Unfortunately, that’s unlikely to work. A logo is much more than a graphic or image […]
    SEO Strategy For Accountants
    There are a lot of accountants out there, all of whom are sure to be offering a very similar service. So, it’s important to stand out and make a statement online. Without SEO, you are unlikely to rank highly in search engine results, and people will struggle to find you. Why Accountants Should Do SEO […]
    How to Make a Content Calendar
    There is no denying that content plays a big part in digital marketing, but few businesses know how to create a content calendar that is going to work for their business. So, how much do you know about content calendars and why they are such a key part of digital success? What is a Content […]
    How to Improve Your Brand Identity
    There are a lot of brands out there, and brand identity is what helps one brand stand out from another. When your business has a strong brand identity, it’s more likely to be recognised and remembered by your target market, and it’s less likely to be confused with someone else. A lot of small business […]
    How to Improve the Design of Your Website
    As a business, it’s important to have a website that works for you. A website should reflect your business, appeal to your target audience and provide a ‘go to’ place for people to connect with you. Whether you are selling products or advertising services, the design of your website can make or break your success […]
    How to Generate Leads Via Your Website
    There are a lot of ways to generate leads as a business, but doing so via your website is one of the most important. With more people than ever before heading online to look for products and services, knowing how to turn a browsing website visitor into a paying customer is key. Why is it […]
    How to Generate Leads Via Social Media
    There are a number of ways to generate leads via social media, such as directing users from a social media platform to your website, and tracking the full user journey from beginning to end. However, this doesn’t happen on its own, and understanding how to effectively generate leads is key to your success. What is […]
    How to Create a Social Media Strategy
    If you have done any research into social media marketing, you will probably have seen a lot of people talking about the importance of a social media strategy. So, what’s a social media strategy all about? What is a Social Media Strategy? A social media strategy is a plan that outlines your social media marketing […]
    5 Best Free WordPress SEO Plugins
    There are a lot of free WordPress plugins to choose from, many of which are designed to improve SEO. Below, we have taken a look at five of the best SEO plugin options. Yoast Yoast is arguably one of the most popular free WordPress SEO plugins, and with good reason. With Yoast, you can optimise […]
    A Guide to PPC Bid Strategies
    There are a number of benefits to using pay-per-click as part of your digital marketing strategy; it’s cost effective, measurable, trackable and can be tailored to your specific needs. For example, you use PPC to target a specific location or target audience, and you can choose how much to spend per day. To get the […]
    5 Social Media Post Ideas for Businesses
    Though the act of posting on social media is easy, coming up with interesting and relevant posts can be tough as a business. It’s important to be informative, without being boring. It’s important to be engaging, without being repetitive. You need to keep things varied, and this can be done by ‘mixing and matching’ the […]
    5 Christmas Marketing Ideas
    With Christmas right around the corner, it’s time to start thinking about festive marketing ideas. A lot of businesses make the mistake of leaving Christmas marketing until the last minute, but starting early ensures that you are well prepared. Plus, customers have a longer period of time to take advantage of what’s on offer. There […]
    What are Schema Tags and How Do They Benefit SEO?
    There is a lot that goes into search engine optimisation, but Schema tags are often forgotten about. This could be because Schema tags can seem confusing at first, or because writing content and creating advertisements is a lot more interesting. It could also be because Schema tags are part of the backend of the website, […]
    What is a Lead Generation Funnel?
    A lead generation funnel is a systematic approach to generating leads, and it looks at the process of funnelling your target audience through specific stages of the consumer journey. This guides them through the process of discovering your business, all the way to deciding that they are ready to become a paying customer. All aspects […]
    Questions to Ask Your Web Design Agency
    There are a lot of web design agencies out there, all of which claim to offer similar services. However, that doesn’t mean that all web design agencies are created equal, nor does it mean that you should choose the first agency you come across. When you are looking for a web design agency, you need […]
    What Should an Estate Agent’s Web Design Look Like?
    It doesn’t matter what industry you work in or the type of business that you have, your website should be unique and bespoke to your brand. You can certainly take inspiration from other websites, but it’s important that yours stands out as being different. However, there are certain things that websites all in the same […]
    4 Steps to Creating an Effective Content Creation Strategy
    If you know anything about digital marketing, you will know that content creation is an important part of boosting your business’ online presence. Simply, content is king. However, it’s not enough to post content every once in a while, nor is it enough to only post it on a single channel. If you want your […]
    A Guide to Branding for Small Businesses
    As a small business, it’s important to stand out and make a statement. Otherwise, you run the risk of blending into the background and being forgotten about in the industry. This is why branding is so important. What is Branding? Branding is one of the most important aspects of developing any business, regardless of the […]
    Why is Content Marketing Important for a Business?
    Building an effective content marketing strategy is a fantastic way to boost your digital marketing efforts, which is why the phrase ‘content is king’ is regularly thrown around online. Content marketing helps a business to achieve success online in a variety of ways, some of which we have taken a look at below. What is […]
    Why Is Social Media Important for Business Marketing?
    As a business owner, it’s important to have an effective marketing strategy in place. There are a lot of things that go into a marketing campaign, but social media is one of the most important. It gives you the opportunity to share information and advertise yourself on a variety of platforms, whilst connecting with customers […]
    What are the Advantages to Social Media Marketing?
    A lot of businesses don’t have the time or resources to fully utilise social media marketing, despite it being an effective digital marketing technique with a number of advantages. This is why a lot of businesses outsource their social media management to experts, in order to achieve a variety of marketing goals. Instead of missing […]
    Developing an Outbound Marketing Strategy to Achieve Your Goals
    There are two types of marketing; inbound marketing and outbound marketing. Whereas inbound marketing centres on creating and distributing content, outbound marketing involves a business reaching out to customers and engaging them. At Profici, we provide a whole host of different digital marketing services, many of which are perfect for outbound marketing strategies. This includes […]
    How to Build a Customer Relationship for Your Business
    There are a lot of things that small businesses are able to do in order to build lasting relationships with their customers online, such as posting interesting content and engaging with them on social media. Building a customer relationship is a key part of developing a business’ success, as it encourages brand loyalty. Instead of […]
    A Guide to Social Media Influencer Marketing
    Influencer marketing is a marketing technique that has gained a lot of momentum in recent years. Businesses, large and small, are beginning to favour it over other more traditional techniques. So, what’s it all about? What is Influencer Marketing? Influencer marketing refers to a form of digital marketing that focuses on using an individual person […]


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